southern comfort comforts the gulf: a donation for each bottle sold
created in 1874, southern comfort hails from the crescent city, new orleans. most will agree that it was this very city that birthed the first cocktail. what i’m getting at here is that this down home bourbon is as american as apple pie, baseball, and well, the gulf of mexico. speaking of, how’d you like to help southern comfort help the gulf?
For every bottle sold, Southern Comfort will donate $.25 to the Gulf Relief Foundation until the end of October. For even more ways to help, find them on Facebook or visit GulfAid.org.
and while you’re sipping your old fashioned (made with southern comfort of course), check out the new bottle design. it looks anything but new––the aesthetics have been modeled after antique bottles and ragtime graphics. it’s pretty cool actually, the gwen approves.
(southern comfort was created by local new orleans bartender MW heron in 1874. “non genuine but mine” was originally writtten on all bottle labels by MW Heron to identify his unique spirit. the sign of approval still features on the lower label.)
oh, and if all this isn’t enough to have you running for the nearest spirit shop, this next piece of news certainly will: southern comfort has joined the undead––as in vampire undead. which is kind of fitting, seeing as southern comfort is 136 years old and counting. check out their new vampire lounge, where the burden of being human is so yesterday… time for a transformation. i must say, i couldn’t agree more, immortality for all!
southern comfort: 750 ml bottle £17.97/$19.99
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