“beer wars” documents battle on beer & capitalism
this past spring i stopped to grab a drink downtown with my… errr… friend. the cocktail menu sucked so i perused the tap handles in desperation. if they let me down plan C was to inspect the wine list. i saw the usual suspects… sam adams was the only micro brew in the bank, and i almost asked for it until i saw something new. a well designed logo — clean, easy to read, and dark. perfect i thought, no need for wine, i’ve found a beer i’ve never heard of. oh, bartender i beckoned, i’ll take an AMERICAN ALE. the words rolled off my tongue in an off handed, confident way. i felt kinda cool saying it even. relieved i had made the right choice i turned to look at my friend, whose gaze was waiting for mine. he was kind of smirking in that bemused way he has of almost patronizing you but not really. something was up, and i wasn’t looking forward to finding out what. i was silent as i waited for him to speak… he said, you do know that’s budweiser don’t you, with a very serious face. wow, i had just committed a severe infraction in our world of educated coolness. i was a sucka. embarrassed, i wanted to crawl under the bar. sheepishly i said, it is? my friend said yeh without even a smirk this time. his eyes were saying: you’re an idiot but maybe we can still hang out. then he cracked that smile finally and said, you thought you were all cool ordering it too, didn’t you? i admitted that i had and we both chuckled, knowing that he’d called my bluff. it was then that i wanted to crawl under the bar and take a keg handle to gouge my eyes out with, or, just the hearts of every anheuser-busch employee alive for tricking me. but so goes another day at the office for corporate america. i was just one more innocent citizen who’d been deceived. for christ’s sake america, anheuser-busch is a BRASILIAN and BELGIAN owned company. budweiser’s AMERICAN ALE isn’t even american anymore!
the movie BEER WARS quite literally documents a war about beer, and small business in america, and how both are under attack from huge, multinational, government influenced, greedy corporations. this movie had me entertained, informed and inspired from the beginning. it spoke to me on a very personal level as i myself am an entrepreneur fighting the same battle on a different field.
“Beer Wars is a true “David and Goliath story†– small, independent brewers who are shunning the status quo and creating innovative new beers as they challenge the corporate brewery behemoths. The story follows two of these intrepid entrepreneurs – Sam Calagione and Rhonda Kallman – battling the might and tactics of corporate America. Witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.”
i’ve always shunned flavorless pale lager, but after seeing BEER WARS i’d rather drink piss than drink anything from the spouts of the big three: miller/coors/anheuser-busch. so peeps… support human-owned business and stop buying those fucking imposter micro brews from anheuser-busch — or green valley brewing — as they like to refer to themselves on their fake micro brew label. spend the extra few bucks and buy the real micro brew. watch BEER WARS here.
[...] claims to be an environmentally-minded company. well, after watching the movie BEERS WARS i know you can’t trust them as far as you can throw one of their beer cans. now i see they [...]
Pingback by Intoxicated Zodiac Blog » green booze–gwen’s official list of eco alcohol — October 31, 2010 @ 11:08 pm
Aw, this was a really nice post. In idea I would like to put in writing like this moreover – taking time and precise effort to make a very good article… but what can I say… I procrastinate alot and under no circumstances appear to get something done.Expect you need to notice more info about Black Friday Wall Chargers
Comment by Black Friday Lens Accessories — November 25, 2011 @ 4:03 pm
Fantastic beat ! I wish to apprentice at the same time as you amend your site, how could i subscribe for a weblog web site? The account helped me a acceptable deal. I had been a little bit familiar of this your broadcast offered bright transparent idea
Comment by follow the people — April 20, 2012 @ 2:04 am
It?? super blog, I wish to be like you
Comment by Taiwan Herbalife — April 22, 2012 @ 1:03 pm
Studying this post – the present of your time
Comment by buy asea water — April 22, 2012 @ 7:59 pm
I am usually to running a blog and i really respect your content. The article has actually peaks my interest. I am going to bookmark your website and preserve checking for brand spanking new information.
Comment by dejting usa — April 24, 2012 @ 7:26 pm
Nice post. I pick up some thing motivating on very different blogs routinely. It is constantly stimulating to browse content from some other writers and find out if I cannot add a good pitch to my personal blog. I’d prefer to use some with the content on my blog if you don’t mind. Of course I’ll provide you a link on your web blog. Thanks for sharing.
Comment by daily newspaper — April 30, 2012 @ 12:45 am
I was looking through some of your blog posts on this website and I think this internet site is really instructive! Continue posting.
Comment by learning spanish — May 10, 2012 @ 2:49 pm