YAH! another green vodka hits the market.
the budweiser owned PURUS, out of italy, is the latest organic spirit to hit the market. PURUS is made with locally harvested organic italian wheat and water from the italian alps to create an organic vodka, that they claim, is without rival. i say, the more organic spirits on the market, the merrier! right mike?
ECO PROMOTION:
one sapling tree will be planted somewhere in america for every person who registers on the PURUS website and plants themselves a tree in the PURUS virtual forest. this is so cool! AMERICAN FOREST will plant up to 100,00 trees in of areas of need in California, Texas and Florida. at the time of this post there had only been 168 planted — so get plant away my zodiacal intoxicants!
DISSECTION OF PACKAGING:
• PURUS boasts that their bottle is 100% recyclable glass. that does not mean it’s RECYCLED at all, and actually, ALL glass is 100% recyclable! that’s one of the best things about glass… it can be recycled over and over again without loosing any quality whatsoever. this is not always the case, as many products degenerate after each lifecycle. take paper for instance, it can be recycled about three times and that’s about it. at least when it does become completely unrecyclable, it will biodegrade. now let’s take PET plastic, which is an example of downcycling. once plastic is recycled into a PET plastic product (which is infinitely better than sending it to landfill), it can never be recycled again. that is the end of the product’s lifecycle. it’s not really getting the most out of a material. which brings us back to glass and the fact that there are several factories right here in the USA all ready making recycled bottles.
• TREE-FREE LABEL, meaning recycled, meaning no precious rainforest was chopped down, meaning one more arangutang gets to live. yes, in case you haven’t heard, the extinction of polar bears is old news. now its the orangutangs who will be gonzo in twenty years. this is because they’re being evicted from their habitat due to logging ancient forest. save the orangutangs!
and see who’s choppin it down…
• SOY INK PRINTING. yes, this is good. however, low impact ink or vegetable ink would be better. reason being, soy ink is invarioubly made with non-organic soy, which means GMO soy, which means, it’s killing bees, monarch butterflies, silkworms, and most likely-us. give it a few decades, i guarantee they’ll figure it out. stay away from anything GMO if you value your health. that’s not easy though…. GMO (genetically modified organism) products do not have to be labelled. unbelievable yes, but true none the less. the only sure way to know you are not ingesting manipulated DNA is to eat strictly organic. organic products must be GM-free.
• WATER-BASED ADHESIVE… well, being a vegetarian, i love this of course for obvious reasons. but the not so obvious reason is that using animal products is one of the worst things you can do to the environment. HERE’S WHY: the methane gas from the animals is no good for the ozone, unless it’s captured and turned back into energy, which a rare farm actually does. also, animals require gross amounts of land, water, energy, fossil fuel to grow and transport. and the animal, once slaughtered, must be stored in freezers and transported, requiring yet more energy. eating lower down on the food chain will lessen your carbon footprint. as will of course, using water based adhesive.
HERE’S MY MEAT ADVICE, in case you were wondering (ha!):
buying meat from smaller, local or organic farmers, usually means the animal has had a decent life. it also enables a small business to exist. family-run farms are on the verge of extinction, why not support them? abstain from purchasing factory farmed meat, because more than likely, the animal lived a life devoid o joy. factory farmed animals spend their miserable existence in small indoor cages or over-crowded feed lots; barely able to move, and forced to eat an unhealthy diet. for example, cows are made to eat inordinate amounts of corn which is not at all native to their system at all, leading to chronic illness. pigs, chickens, and calves are not even aloud to turn around in their cages! and just for the record, PIGS ARE SMARTER THAN DOGS? would you allow your dog to be treated this way? and let’s not even talk about the possibility of diseases like E. Coli! bottom line, the best choice is to limit your intake of meat, and use water-based adhesive.
–SUSTAINABLE CORK CLOSURE. now that’s just impressive. harvesting cork from forests that moniter the harvesting to make sure the forest is not destroyed.
PURUS is available now in NY, RI, DC, DE, MA, MD, NY & NJ.












































