ABSOLUT GENEROSITY FOR NEW ORLEANS
thanks to miss charming for dutifully reporting in on the new product launches at TALES OF THE COCKTAIL, held in new orleans last month. amongst some other interesting new stuff, was ABSOLUT’S new endeavor: ABSOLUT NEW ORLEANS. and i say, hats off to them for this generous, and albeit smart, marketing move! 100% of the proceeds from the sale of 35,000 cases (estimated 2 mil) of the new NEW ORLEANS VODKA will go to the following charities to rebuild the gulf coast:
New Orleans Area Habitat for Humanity, Habitat for Humanity of the Mississippi Gulf Coast, Volunteer Mobile, Tipitina’s Foundation, and the Louisiana Restaurant Association to help rebuild homes as well as the culture and nightlife of the New Orleans area.
infused with mango and black pepper, the flavor is dark, exotic and interesting – just like the city of new orleans! i was there only once, many years ago – and was seduced by it’s beauty. and it’s crawfish if i recall! august 29th marked the second anniversary of this apocalyptic tragedy.
The bottle bears a red-and-silver harmonica engraved “L.O. Smith Trio” – a hat tip to Lars Olsson Smith, whose distillation process more than a century ago gave birth to the company.
the cocktail was reputedly invented in NEW ORLEANS, so that makes it even more significant. try it in a BIG BREEZY:
ABSOLUT BIG BREEZY:
2 oz. Absolut New Orleans
1/2 Simple Syrup
1 Squeeze of lemon
4-5 Chunks of watermelon
Pinch black pepper
Garnish with melon ball & slice of lemon
Directions: Shake and strain ingredients into a martini glass and garnish with a melon ball and lemon slice.
VIA THE SAVVY GIVER
VIA TIPSY TEXAN
VIA MISS CHARMING’S CHARMING NEWSLETTER
VIA NEWSDAY
