NYC Animal Shelter Reform


support the national anti-vivisection society

Chilled Magazine       Zodiac Spirits

Friday, July 20, 2007

beach beer blonde – devassa is a libra


My old friend, Marcelo do Rio, recently launched his brand new lager line in New York City, on the Lower East Side. Ironically, close to the very spot where I first met him at a party many years ago, back when I was in college. He had it all going for him: Tall, dark & handsome, sexy Portuguese accent, bad boy rocker tude… a whole lotta hot. But most importantly, willing to split a bottle of tequila with my best friend and I that night. We partied ’til the sun came up, and a friendship that continues to this day was born.

Some years later, Marcelo decided that his Brazilian roots were calling him back. He returned home to Rio and opened a restauraunt, CAROLINE CAFE. He’d been waiting tables since he arrived in NY, so I guess he felt he knew the biz. Turns out he was right. Several restauraunts, bars, and Trump-style deals later, he opened DEVASSA. Translated into English, Devassa means free-spirited party girl (think topless drunk chick at Carnival). Devassa was such a success, that he opened a few more nightclubs under that name, and a micro brewery.

So I asked Marcelo, why beer? He told that during his stay in NY, he was proud to drink the one Brazilian beer, Xingú, that our favorite bar, SOPHIES, served. And now, with the success of DEVASSA, he has every reason to be proud again.

In five short years, it has caught on hard in the UK and Europe – and the US is next on it’s list. The most important Brazilian import since Cachacha itself, it’s easy to see why Devassa has become so popular so fast. Each alluring lager is named after the hair color of a beautiful woman. Blonde = Pilsen, Redhead = Pale Ale and Brunette = Dark Lager. I’ve only tried the Blonde, but she was delicious. Considering I usually go for brunettes, I can’t wait to get my hands on one of those. And while I’m not usually into Redheads, I’m willing to try anything once.

DEVASSA’S A LIBRA! Marcelo and his partners conceived the idea during the month of September. The perfect sign for a perfect slut!

Devassa, in her relentless pursuit of fun, will get you drunk. Check out the label on the back of her can:

“Devassa Blonde has all the seducing flavors of a Pilsen beer: It is clear, slightly bitter and refreshing. Devassa Tropical Lager catches your breath just like a beautiful Blonde on Ipanema beach in Rio de Janerio does. From the first sip, you will taste the high quality hops and malted barley, and like the Blonde on the beach, immediately fall in love with it”.



Wanna meet Devassa? Contact the distributor, Aladdin Beverage.

mixed by Gwen-Intoxicated Zodiac


  1. What’s this not going for redheads thing?

    Comment by Bullboy — July 21, 2007 @ 2:03 am

  2. it was a typo.

    Comment by Gwen — July 24, 2007 @ 7:44 pm

  3. […] Fun Fact: “Translated into English, Devassa means free-spirited party girl (think topless drunk chick at Carnival).” […]

    Pingback by Guanabee | Paris Hilton Drunk On Devassa Beer: The Sexy Dans Video — February 16, 2010 @ 11:30 pm

  4. Gemstone meant for grandma’s wooden box, Disney suggestions for getting started for those children, and / or dropped keys for you to any sort of truck as well as Transponder important factors, we’ve a person covered. Our company is the complete system locksmith with this equipement together with inventory to earn just about any main. Together with specialised gear.

    Comment by Toccara Codell — March 21, 2012 @ 11:15 am

  5. Keep up the superb work , I read few blog posts on this site and I think that your site is really interesting and contains circles of wonderful information.

    Comment by Mohammed Yepes — April 9, 2012 @ 9:15 pm

  6. I intended to put you one bit of word to finally thank you again about the beautiful guidelines you’ve documented on this site. It is tremendously generous with people like you to present easily just what some people could have advertised as an electronic book to get some bucks for themselves, chiefly considering that you might have tried it in the event you desired. Those strategies in addition served to become fantastic way to be aware that other individuals have a similar keenness similar to my personal own to know the truth more and more related to this matter. I’m sure there are many more fun instances in the future for people who look into your website.

    Comment by Colton Stukes — May 4, 2012 @ 10:41 pm

  7. Great article.

    my website; battle command hack

    Comment by battle command hack — July 23, 2014 @ 9:08 pm

  8. Terrific post but I was wanting to know if you
    could write a litte more on this subject? I’d be very thankful
    if you could elaborate a little bit more. Cheers!

    webpage (Alphonse)

    Comment by Alphonse — January 17, 2015 @ 2:13 am

  9. Fine way of explaining, and good article to take data
    on the topic of my presentation focus, which i am going to deliver in university.

    Comment by dunnage definition — February 2, 2015 @ 2:03 pm

  10. Wonderful goods from you, man. I’ve understand your stuff previous to and you’re just extremely magnificent. I really like what you’ve acquired here, really like what you’re saying and the way in which you say it. You make it entertaining and you still care for to keep it sensible. I can’t wait to read much more from you. This is really a great web site.

    Comment by supreme traffic bot torrent — July 1, 2015 @ 9:08 am

RSS feed for comments on this post. TrackBack URI

Leave a comment

Submitting your comment releases it to be used in any way by Intoxicated Zodiac™


Information contained within this website is for entertainment purposes only. Please link back to this site when quoting Intoxicated Zodiac.
Imbibe wisely!